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About Me
Simplicity is the ultimate Sophistication
I love simplicity.
I aim to make the complex clear, and human-centric.
I hold a deep desire to create solutions which are not only functional but also meaningful.
This drive is integral to how I approach everything in my life.
I'm married to Shir, we have 3 amazing children, and a lively stray dog we picked up along the way.
I’m a UX designer with over 15 years of experience creating user-centered solutions for complex systems.
I have designed over 20 systems, guiding them from research and concept to detailed design and usability testing with users. Two of my projects were awarded the prestigious Israel Defense Prize, the highest honor for security systems.
I've held various UX roles, including Senior UX Designer, Principal UX Designer, Team Lead, and Head of UX. I’m currently a Principal UX Designer and seeking opportunities at the same level.
I have experience with design tools and design systems, with all of my recent work using Figma.
My background includes a B.A. in psychology and communication (cum laude), and a M.Sc. in human factors engineering, providing me with a deep understanding of human behavior and cognitive processes particularly for complex systems.
I’ve lectured and participated in panels on Human-AI Teaming, including the 31st Annual INCOSE International Symposium alongside experts like Nancy Cooke and Mica R. Endsley. I also delivered annual talks on UX at the Technion’s Human Factors and UX courses.
As part of the steering committee for Israel’s leading UX for complex systems conference, COM.PLEX, I remain at the forefront of industry trends.
My passion lies at the intersection of security, user interaction, and business needs, having contributed to multiple cutting-edge defense and cybersecurity projects.
In recent years, I’ve developed a strong focus on human-AI interaction, studying how users engage with AI technologies and its impact on user experience.
My Full CV
Ido Lev ran CV 2025.docx.pdfExample Projects
Cyber Asset Inventory
Simple Query Builder
Mission Planning System
A Note on My Work
In this portfolio, I’ve chosen to present three examples out of a much larger and diverse body of work.
A significant portion of my projects remains classified due to their sensitive nature.
However, these other projects have been highly complex and have provided me with valuable experience, helping me navigate a wide range of UX challenges.
They’ve deepened my understanding of usability in complex systems, and while I can’t showcase all of them, these examples offer a glimpse into my work.
My experience extends beyond what I can show here, covering a wide range of complex and challenging UX scenarios.
Let's Get in touch.
by the way, I am also an amateur photographer
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